The newcomers started OK. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> FOX’s New Girl starring Zooey Deschanel is the clear standout so far this week.  At a 4.7 Adult 18-49 rating, New Girl’s series debut was the highest rated show on any network last night, rising 24% from its Glee lead-in.  This is an impressive showing from the freshman comedy. On CBS, Unforgettable made its […]

The weekly network ratings in prime time (now based on seven days of official nationals) are final, with substantial downward revisions from our estimate yesterday. The Saturday fast national ratings were vastly overstated because of continued local coverage of NFL preseason games in a handful of markets, and that was enough to inflate the weekly […]

  A mostly steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  BROADCAST FINALS ABC:  THE BACHELORETTE fell 0.11 to 0.56, and QUEENS was up 0.02 to 0.30. CBS:  FBI jumped 0.14 to 0.72, FBI INTERNATIONAL gained 0.05 to 0.51, and FBI MOST WANTED was steady at 0.44. NBC:  THE VOICE returned to regular episodes at 0.78, LA BREA climbed 0.15 to 0.58, and NEW AMSTERDAM […]

  More declining finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

  BROADCAST FINALS: ABC:  AMERICA’S FUNNIEST HOME VIDEOS aired for the first time in 2 weeks and dropped 0.14 to 0.39.  CELEBRITY WHEEL OF FORTUNE slipped 0.02 to 0.36, SUPERMARKET SWEEP gained 0.05 to 0.34, and THE ROOKIE was down 0.02 to 0.28. CBS:  The network again had the late national NFL game, and 60 […]

  The ratings for AQUARIUS were slightly less embarrassing this week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]