NETWORK FINALS:  THE X-FILES dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Basketball was at the top of Wednesday cable.  Tru’s continuing coverage of the NCAA TOURNAMENT play-in games was at 0.74/0.45.  ESPN’s NBA doubleheader was at 0.71/0.62.  VH1’s BLACK […]

        NETWORK FINALS:  THE MIDDLE, the season finale of CHICAGO MED and NCIS gained 0.1 in final numbers, while THE 100 lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game owned the night at 3.25, and the preceding NBA DRAFT […]

        NETWORK FINALS:  The final 5.0 for THURSDAY NIGHT FOOTBALL was up 0.3 from last week’s rating.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of THURSDAY NIGHT FOOTBALL was at 0.97, down 0.07 from last week.  MTV’s JERSEY SHORE dipped 0.07 to […]

    NETWORK UPDATE:  THURSDAY  NIGHT FOOTBALL pulled away from THE WIZ LIVE in final numbers, as CBS’s game adjusted up to 5.3, while THE WIZ gained 0.1 to 3.4.  Elsewhere, CMA COUNTRY CHRISTMAS lost 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Considering that NFL Network had to share THURSDAY NIGHT […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for STATION 19 and B POSITIVE.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.43/0.35.  ESPN’s MASTERS coverage was at 0.39/0.17.  MTV’s FLORIBAMA SHORE gained 0.03 to 0.33.  On E!, […]

      NETWORK FINALS:  As it has before, SOMEWHERE BETWEEN fell 0.1 in final numbers to a terrible 0.3.  In addition, the WORLD OF DANCE season finale lost 0.1 as well.  On the other side of the ledger, the NCIS rerun gained 0.1.           Broadcast Official Nationals Program Ratings Chart […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

    NOTE TO READERS:  For the remainder of this week (4/17-19), our afternoon cable posts, which usually go up around 1:30PM PDT, will likely be posted around 5PM PDT, with text to follow.   NETWORK FINALS:  There were no changes from the preliminary Sunday ratings.         Broadcast Official Nationals Program Ratings […]