NETWORK UPDATE:  MASTERCHEF gained 0.1 in final numbers.  In addition, the 8:30PM rerun of BLACK-ISH was down 0.1. CABLE HIGHLIGHTS:  Yes, SHARKNADO, which has become Syfy’s biggest yearly event, scored well, but it was far below last year’s number.  In fact, it was A&E’s DUCK DYNASTY that claimed bragging rights to the night, up 0.13 […]

  It’s probably for the best that the new iteration of HIGH SCHOOL MUSICAL is aimed at streaming subscribers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total […]

Wednesday preliminary broadcast ratings:

  BROADCAST FINALS:  ABC’s COLLEGE FOOTBALL was at 0.65.  FOX’s MLB game was at 0.36.  CW’s MASTERS OF ILLUSION was at 0.05.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE FOOTBALL owned Saturday cable, with ESPN’s games at 1.18/0.76/0.37 (finding time for US OPEN coverage at 0.27), Big Ten Network’s at 0.40/0.31/0.27, […]

      NETWORK FINALS:  MASTERCHEF, REVERIE and the rerun of AMERICAN HOUSEWIFE gained 0.1 in final numbers.  As expected, baseball adjustment reduced the CW reruns to 0.1/0.1.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  VH1’s BLACK INK CREW led Wednesday cable at 0.53, down a tick from last […]

  THE PASSAGE had an unpleasant Week 2 drop. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  After Wednesday’s Halloween pounding, the ratings mostly stabilized. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

> NBC continues to settle on Monday, down another three tenths of a rating point from last week across the entire night.  The Voice is down two tenths week to week (although that decline could become a one tenth drop when the official nationals are in).  The real decline is at 10 pm, with Smash […]