NETWORK FINALS:  There were significant adjustments (to the next tenth) for THE MASKED SINGER, SWAT, and CHICAGO FIRE.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A special episode of Comedy Central’s SOUTH PARK topped Wednesday cable at 0.82.  MTV’s THE CHALLENGE was steady at […]

  BROADCAST FINALS ABC:  THE ROOKIE dropped 0.08 to 0.47, THE ROOKIE: FEDS slipped 0.02 to 0.31, and WILL TRENT was down 0.04 to 0.25. CBS:  The FBI franchise had the mothership up 0.04 to 0.52, INTERNATIONAL up 0.05 to 0.40, and MOST WANTED down 0.03 to 0.31. NBC:  NIGHT COURT lost 0.05 to 0.46, […]

      NETWORK FINALS:  The reruns of LAST MAN STANDING and DR KEN both gained 0.2 in final numbers, and the AMERICA’S GOT TALENT rerun lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Adult Swim’s late-night animated slate took Saturday cable, with DRAGON BALL Z up […]

The Daytona 500 on FOX Sunday crushed the competition, averaging a 10.0 household rating and 22 share from 1:30-4:45 in the 70% of the country with local Nielsen meters (in 56 of the largest TV markets).  Last year, the race aired on Monday in prime time due to weather problems on Sunday, earning only a […]

  Season finales continue not to thrill. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  BROADCAST FINALS ABC:  The TIME100 special got a big boost from the afternoon NBA Playoffs games that preceded it (at 1.58/2.98), and it jumped 0.22 from last year’s edition to 0.50.  AMERICAN IDOL gained 0.06 to 0.74, and THE COMPANY YOU KEEP was up 0.02 to 0.25. CBS:  After 60 MINUTES slipped 0.02 to […]

      NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 6.8.  In addition, LEGENDS OF TOMORROW gained 0.1 in final numbers, but SUPERNATURAL, THE GREAT INDOORS and THE GREAT AMERICAN BAKING SHOW fell the same.   Except with respect to some programming on HGTV, Food Network and POP, all cable comparisons are to 2 weeks […]

  NETWORK UPDATE:  HAWAII 5-0 gained 0.1 in final numbers, as did WHOSE LINE IS IT ANYWAY. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Discovery’s GOLD RUSH was again #1 on Friday cable, although it fell by 0.24 from last week to 1.25.  […]