NETWORK FINALS:  LAST MAN STANDING gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Friday cable was a grab-bag of genres.  Discovery’s GOLD RUSH led the night, up 0.05 to 0.94, with lead-out TREASURE QUEST up 0.04 to 0.44.  A pair […]

  The NBA FINALS swallowed primetime once again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  DATELINE dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The Saturday of Memorial Day weekend didn’t have much original programming, and it was dominated by TNT’s NBA PLAYOFFS game at 3.39.  Assuming that the marathon of DINERS, DRIVE-INS […]

  MARLON’s return was low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

        NETWORK FINALS:  The UNDERCOVER BOSS rerun lost 0.1 in final numbers.  (Yes, not withstanding the chart below, it was a rerun.)  Also down 0.1:  the rerun AMERICAN NINJA WARRIOR.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable at 0.64, […]

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]

  BH90210 continued downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

      NETWORK FINALS:  THE ORIGINALS’ half of its crossover with THE VAMPIRE DIARIES gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH topped Friday cable, up 0.05 from last week to 1.31, and the network aired a VENOM HUNTERS rerun […]