>Game 3 of the World Series scored a 3.2 Adult 18-49 rating in the fast nationals, a number which will probably go up to a 3.5 in the official nationals Tuesday morning.  This would keep Game 3 comfortably ahead of last year’s record low Game 3 (San Francisco-Texas, 2.9).  The past five years (since Game […]

Scandal takes the next step. ABC:  Over the past few weeks, SCANDAL has been rocketing into a Season 2 hit, and with last night’s typically deliriously nutty hour (good coup d’etat vs bad coup d’etat!), it zoomed to a new high, up 0.4 to 2.8.  That gave it a dominant win for the hour, and […]

        NETWORK FINALS:  There were no changes from this morning’s numbers, and that includes the WINTER OLYMPICS, which did not adjust up from prelims.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports dominated Tuesday cable, with TNT’s NBA doubleheader in the #1/#5 slots at 1.16 […]

        NETWORK FINALS:  SUNDAY  NIGHT FOOTBALL adjusted to 4.9, a full point below last week’s final number.  In addition, NCIS: LA gained 0.1, while THE SIMPSONS lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It seems as though HBO can breathe a sign […]

  The on-the-bubble CRIMINAL MINDS finale didn’t do much to help the show’s case. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  The good news for ABC is that in the absence of football, it’s clear leader on Thursday; the bad is that its serialized shows are just a few weeks away from taking months-long breaks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 2.8, and NBC’s to 0.8, while FOX’s stayed at 0.4.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  There were 4 COLLEGE FOOTBALL games in Saturday’s Top 10 (and 4 more in the next 10), with ESPN’s […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final numbers, and the CRIMINAL MINDS rerun lost the same.  On ABC, CELEBRITY WIFE SWAP was down 0.1, and the MODERN FAMILY rerun was up the same.  CABLE HIGHLIGHTS:  HGTV must have been using some secret sauce last night, placing 3 of the night’s top 5 cable originals.  HOUSE […]