Not even a big college football game got viewers excited last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 1.0. and FOX’s game ended up at 0.6.  In addition, NBC’s run of the movie FREE BIRDS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  COLLEGE FOOTBALL reigned over Saturday cable, with […]

        NETWORK FINALS:  Two of the COLLEGE FOOTBALL games adjusted in final numbers:  ABC up by 0.1 to 0.7, and FOX up by 0.2 to 1.9. NBC’s game stayed at 1.4.           Broadcast Official Nationals Program Ratings Chart       CABLE HIGHLIGHTS:  COLLEGE FOOTBALL and related programming […]

  An easy win for SHARK TANK. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted up 0.1 to 0.9, and FOX’s game adjusted up 0.3 to 3.6.  In another college football-related adjustment, the rerun of BULL lost 0.4 in final numbers.  The rerun DATELINE also dropped 0.1.         Broadcast Official Nationals Program Ratings Chart     […]

        NETWORK FINALS:  THIS IS US and NCIS gained 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND led Tuesday cable, up 0.02 to 0.65, with lead-out KINGS OF PAIN at 0.27.  Bravo’s REAL HOUSEWIVES OF ORANGE COUNTY […]

          NETWORK FINALS:  THE FACES OF FAMILY SEPARATION and the SWAT rerun lost 0.1 in final numbers.        Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As expected, Saturday TV was dominated by ESPN’s pair of CFP SEMIFINAL games at 5.56 (with simulcasts on ESPN2 at 0.13 […]

Last night, NBC averaged a preliminary 11.4 rating with Adults 18-49 in prime time.  This edges the Beijing rating for the same night, which itself towered over the other recent summer Games.  Last night the NBC rating peaked at a 13.5 in the 9:30 half hour and held steady at a 13.3 in the 10 […]