February Sweeps stunts by NBC and CBS both fail. NBC:  The network aggressively promoted last night’s SVU because it featured Mike Tyson as a guest star, but the show dropped 0.2 to 1.5, in 4th place for its hour.  CHICAGO FIRE had an even steeper fall, down 0.3 to 1.8, but that was enough to […]

  As has been the case the last couple of Thursdays, preseason football preemptions (one major market each for NBC, CBS, ABC and CW last night) will play a bit of havoc with the early numbers.  Per Mitch Metcalf, expect each network except for FOX to decline about one-tenth of an adult 18-49 rating point […]

        NETWORK FINALS:  BIG BROTHER and the rerun PRESS YOUR LUCK gained 0.1 in final numbers, while the rerun SONGLAND lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Fox Sports 1’s soccer matches led Wednesday cable, with the FIFA WOMEN’S WORLD CUP match […]

  OLYMPICS:  The WINTER OLYMPICS OPENING CEREMONIES had a preliminary 8.6 rating in 18-49s.  That was up 2.4 from the non-medal events aired on Thursday, but down 0.8 from the 2010 Vancouver Opening Ceremonies.  (And for those with a long-range point of view, up 2.1 from the 2006 Opening Ceremonies from Turin.) OTHER NETWORKS:  As […]

  “Silent Night” arrived early this week.  (And that’s before local NFL coverage has been adjusted from the network totals.) NBC:  The finale of THE SING-OFF, at 1.3, was down 0.3 from last year’s final episode.  The return of HOLLYWOOD GAME NIGHT found few players at 1.0 (steady with the last time it aired at […]

  The declines continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

  BROADCAST FINALS ABC:  Once again boosted by an NFL Playoffs lead-in, AMERICA’S FUNNIEST HOME VIDEOS rose 0.09 from its last new episode to 0.81.  AMERICAN IDOL jumped 0.13 to 0.92, and THE ROOKIE was up 0.12 to 0.49. CBS:  60 MINUTES dropped 0.07 to 0.50, NCIS: LA was at 0.39/0.42 compared to last week’s […]

        NETWORK FINALS:  There were no changes from Friday’s preliminary network ratings.         Broadcast Official Nationals Program Ratings Chart     NOTE:  At this time, we don’t have cable ratings lower than the Top 150 on the charts below. CABLE HIGHLIGHTS:  COLLEGE FOOTBALL was king on the last Friday […]