Quick drops for last week’s arrivals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  BROADCAST FINALS ABC:  Returning from a 3-week break, THE ROOKIE slipped 0.02 to 0.45, THE ROOKIE: FEDS dropped 0.04 to 0.27, and WILL TRENT was up 0.04 to 0.29. CBS:  Reruns at 0.32/0.23/0.21. NBC:  After a rerun NIGHT COURT at 0.28, AMERICAN AUTO lost 0.03 to 0.24, THE VOICE was down 0.04 to 0.46, […]

        NETWORK FINALS:  The SUPER BOWL adjusted to 33.4, down 3.7 from 2017, while THIS IS US ended up at 9.3, up 3.2 from last year’s 24: LEGACY.  For those who care, the BOB’S BURGERS rerun gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   […]

  The NFL DRAFT was the latest TV staple to slump. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

Last night ABC won prime time easily with a 2.2 fast national rating with adults 18-49 for the thrilling overtime upset of Stanford over Oregon.  We estimate that the game will go up to around a 2.5 rating in the official nationals (which will properly count the Pacific time zone, scheduled to be released Tuesday […]

      NETWORK FINALS:  As expected, football adjustments weren’t kind to ABC, where THE GREAT CHRISTMAS LIGHT FIGHT and THE BACHELOR special both dropped 0.3.  In addition, BETTER LATE THAN NEVER lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT […]

  The networks took the night off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).