>CBS wins the night by a mile and premieres a new comedy successfully.  NBC’s comedy shuffling goes unnoticed, and The Firm further erodes the 10 pm hour.              Nightly Adult 18-49 Rating Thursday     CBS    ABC    FOX    NBC    CW01.12.2012   3.5    2.8    2.1 […]

        NETWORK FINALS:  After adjustment for the NCAA TOURNAMENT overrun, 60 MINUTES went down 0.2 to 2.5.  Elsewhere, FAMILY GUY, the 7:30PM BOB’S BURGERS, AMERICA’S FUNNIEST HOME VIDEOS and the LITTLE BIG SHOTS rerun all lost 0.1 in final numbers         Broadcast Official Nationals Program Ratings Chart     […]

  It was the last Friday of the regular season, but the lights were already off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

NBC Thursday premiered last night, landing in third place with a 1.5 Adult 18-49 rating from 8-11 pm.  A premiere night is often one of the highest rated nights of the year, especially when facing two networks in repeats like last night.  It’s not going to be a pretty season for NBC on this important […]

  NETWORK UPDATE:  ONCE UPON A TIME and THE GOOD WIFE each gained 0.1 in final numbers.  The latter tied GOOD WIFE with MADAM SECRETARY at 1.5, and gave GOOD WIFE a convincing win over REVENGE when they went head-to-head at 10PM (not that it’s hard to have a convincing win over REVENGE).  60 MINUTES […]

  NOTE:  due to last week’s Election Night coverage, comparisons are to October 30. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  There’s no stopping EMPIRE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  NETWORK UPDATE:  Game 2 of the NBA FINALS adjusted up by 1.3 to 7.4, while the pre-game JIMMY KIMMEL LIVE special went down after time zones were taken into account by 1.7 to 1.0.  THE TONY AWARDS avoided setting a record low by gaining 0.1 in final numbers to 1.0.  Elsewhere, GOLAN THE INSATIABLE conquered […]