Lots of small drops. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        BROADCAST HIGHLIGHTS: ABC:  The line-up declined:  HOLEY MOLEY by 0.04 to 0.40, WHEN NATURE CALLS by 0.04 to 0.20, and THE HUSTLER by a tick to 0.25.  CBS:  BIG BROTHER rose 0.09 to 1.01.  Reruns followed at 0.20-0.36. NBC:  BROOKLYN NINE-NINE was at 0.40/0.28 compared to last week’s premiere 0.39/0.32.  MAKING […]

CBS’s second half of the Sunday NFL doubleheader did a terrific 17.0 HH rating in the metered markets (mostly Pittsburgh at Dallas between 4:30 and almost 8:00 pm). NBC’s Sunday Night Football at 8:30 pm averaged a 15.2 HH rating in the 56 metered markets (San Francisco at New England, briefly interrupted by President Obama’s […]

  The good news for ABC is that in the absence of football, it’s clear leader on Thursday; the bad is that its serialized shows are just a few weeks away from taking months-long breaks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and […]

    Should NBC be worried about SUNDAY NIGHT FOOTBALL?  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Sunday July 4, 2021 P18-49 P2+ Rank […]

  AFTERNOON UPDATE:  Some small changes from this morning.  AGENTS OF SHIELD found 0.1, which helped it not at all, while THE GOLDBERGS correspondingly lost 0.1, meaning that it dropped from its last new episode.  Similarly, THE VOICE was up 0.1, but both ABOUT A BOY and GROWING UP FISHER fell 0.1.  The worrisome number […]

          NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 4.7 in final numbers, up 0.6 from last week’s game.  In addition, NOTORIOUS fell another 0.1, putting it at a new low 0.8.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s FALLING WATER premiered at a mediocre […]