NBC eked out a narrow victory Tuesday, averaging a 2.3 Adult 18-49 rating in prime time.  America’s Got Talent returned to the air with a 2.7 rating from 8-10 pm, exactly where it was on July 24, the last Tuesday telecast before the Olympics.   This time last summer (Tuesday, August 16, 2011) AGT scored a 2.9 rating. […]

  BROADCAST FINALS ABC:  News specials about the death of Queen Elizabeth were at 0.36/0.33. CBS:  After reruns at 0.34/0.32, BIG BROTHER was down 0.09 to 0.67. NBC:  The official NFL season began with THURSDAY NIGHT FOOTBALL at 5.86.  That was down 1.71 from last year’s kick-off game, but still a mammoth number for linear […]

  If there were any die-hards out there still nursing some flicker of hope that SMASH could survive its move to the basement of network television on Saturday nights, the ratings for its debut (which featured a fairly painful appearance by Liza Minnelli) snuffed them out.  Not only did Smash fall to its all-time low […]

  No medal for THE BACHELOR WINTER GAMES. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Almost there… CBS:  The network used the eve of the fall TV season to launch MADAM SECRETARY.  The night started with a big boost from the 8.3 overtime of the Seattle/Denver Super Bowl rematch, which went into primetime and pushed the line-up (meaning adjustments are in store tomorrow), compared to last Sunday’s 6.7 primetime […]

  Disney/ABC accomplished its corporate goal. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  The usual suspects. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  THE FLASH flew onto the airwaves. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Tuesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]