DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

        NETWORK FINALS:  THE FLASH and BEYOND THE TANK gained 0.1 in final numbers, but THE REAL O’NEALS lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Spring cable (on non-GAME OF THRONES nights) continues to be dominated by the NBA PLAYOFFS, last night […]

        NETWORK FINALS:  The FOX end of THURSDAY NIGHT FOOTBALL adjusted to 4.5.  In addition, BIG BROTHER and MATCH GAME gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s piece of THURSDAY NIGHT FOOTBALL was at 0.84, down 0.92 from […]

        NETWORK REPORT:  Although broadcast/cable coverage of the NFL DRAFT is being given blame for some of Thursday’s low ratings, that wasn’t particularly true last year, and the addition of FOX to the cable coverage didn’t raise the cumulative total rating all that much. ABC:  Supposedly international sales justified the renewal of […]

        NETWORK FINALS:  As expected, lots of adjustments on every network except CW.  The PRESIDENTIAL DEBATE rose across the board, by 0.3-0.6.  In addition, CBS aired a pre-debate episode of LOVE ISLAND at 0.6, and NBC’s WEAKEST LINK premiere gained 0.1 in final numbers.         Broadcast Official Nationals Program […]

        NETWORK FINALS:  As we noted on Saturday morning, since all the networks were disrupted by the 9PM presidential address, we’ll look at the Friday ratings more closely today now that we have adjusted finals. ABC:  ONCE UPON A TIME (0.4), AGENTS OF SHIELD (0.5) and 20/20 (0.4) were all down 0.1 […]

Past Winter Olympic Same Night (First Saturday) P18-49 live+same day ratings: 2014 Sochi 6.3, 2010 Vancouver 7.6, 2006 Turin 6.7, 2002 Salt Lake City 9.8 Last night’s fast national rating Winter Olympic should go up around +10% in the official live+same day nationals for NBC, and the TAD (Total Audience Delivery) which includes streaming should […]

        NETWORK FINALS:  There was a significant adjustment (to the next tenth) for SUPERSTORE.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.55/0.45.  On MTV, JERSEY SHORE dipped 0.03 to 0.39, and REVENGE PRANK was up 0.03 to 0.13.  Cable news […]