NETWORK FINALS:  After adjustment, CBS’s PRESEASON NFL game fell 0.2 to 1.1.  Local preemptions for other preseason games led to additional changes.  On ABC, the entire line-up fell 0.1 in final numbers, On NBC, the AMERICA’S GOT TALENT rerun dropped 0.3 and DATELINE was down 0.2.  FOX’s MASTERCHEF reruns lost 0.1-0.2.  On […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

>Another Sunday without a network averaging over a 2 rating.  Amazing Race continues to shine for CBS, but NYC 22 is slipping away quickly in its second telecast.  ABC’s Once Upon a Time remains the top-rated show of the night, but the benefit of those rating points were wasted on a Hallmark Hall of Fame […]

> NBC won another Monday night last night, though it was down significantly from last week due to a combination of lower early-evening TV usage because of Daylight Saving Time and increased competition from ABC with the all-night finale of The Bachelor.  CBS sat out the week with repeats, while FOX sunk to a 1.4 […]

>Another night of American Idol and another 30% decline from the same episode last year.  The other networks mostly went with repeats.                Nightly Adult 18-49 Rating Thursday     FOX    CBS    ABC    NBC    01.26.2012   4.2    2.8    1.2    1.4    01.27.2011   […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

>A weak Sunday Night Football game between the Baltimore Ravens and San Diego Chargers brought NBC near its season low for the football package.  The game, which started at 8:30 pm, scored a preliminary 5.2 Adult 18-49 rating in the fast nationals.  We are estimating that the game will go up to a 5.9 in […]

>Last night, FOX won again with a 3.0 Adult 18-49 rating, up from a 2.2 the same night last year.  The X Factor continues to fade but it still represents a massive time period improvement.  CBS was in second place with a 2.8 rating despite the curious decision to run repeats of Person of Interest […]