There was plenty of original programming available on Thursday, but viewers wanted only one familiar friend. CBS:  Back-to-back reruns of THE BIG BANG THEORY were the highest rated shows of the night, with 2.1 and 2.4 ratings–nothing else on the networks even got close to a 2.  Even though the PERSON OF INTEREST and MENTALIST […]

One week to go for the Summer Olympic Games in London, which end with the greatest anti-climax of all:  the Closing Ceremony Sunday night.  The ratings in the final week suffers from viewer fatigue and a dearth of marquee events.  Last night was a perfect example: a preliminary 8.1 Adult 18-49 rating in prime time […]

FOX won the night with two hours of The X Factor, a preliminary 3.5 Adult 18-49 rating from 8-10 pm.  This is up one tenth from the 3.4 premiere last Wednesday and could possibly rise to a 3.6 in the official nationals, but FOX had to be hoping for a bigger lift from last week without […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

In the official ratings, Game 2 of the World Series came in at a 3.5 rating with Adults 18-49, above the 2.9 fast national rating and even higher than our adjusted 3.3 rating from this morning.  The World Series remains a disaster, however. Last night is clearly the lowest rated Game 2 in history with […]

        NETWORK FINALS:  With the exception of THE MIDDLE, all of ABC’s rerun sitcoms lost 0.1 in final numbers, as did CBS’s NCIS: NEW ORLEANS rerun, FOX’s rerun of THE MICK, and CW’s 9PM rerun of WHOSE LINE IS IT ANYWAY.  (A note on the July 4th ratings:  all the non-FOX reruns […]

On the network’s menus for Thanksgiving Eve:  heaping platters of series lows.  (It should probably be noted that the reason it made sense for 3 networks to air new episodes last night, despite the anticipated lack of available viewers, is that Black Friday retailers and studios with new holiday movies still created demand for commercials […]

  Chicago Fire, not for the first time, responds well when it doesn’t face off directly with CSI. NBC:  After the MISS UNIVERSE PAGEANT‘s 1.8 (up slightly from last year), CHICAGO FIRE hit a 1.9, up half a point from last week. FOX:  THE X FACTOR was flat at 2.7. CBS:  A RASCAL FLATTS CHRISTMAS SPECIAL only scraped to 0.9, […]