DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

>American Idol expanded to two hours last night, and the show did its now reliable 6.0 rating.  Survivor premiered its latest cycle on CBS with a 3.0 rating, down from a 3.2 rating for last year’s winter/spring cycle premiere.              Nightly Adult 18-49 Rating Wednesday    FOX    CBS    […]

>ABC again was the only major network with original episodes, giving it a first-place finish.  Mini-network The CW (not usually tracked in this column) also had original drama telecasts and finished ahead of fifth-place NBC.              Nightly Adult 18-49 Rating Thursday     ABC    CBS    FOX    CW     […]

>Last night, NBC won the night with an estimated 6.5 Adult 18-49 rating (this is an adjustment from the fast national number to what we think the official national number will be tomorrow morning).  The game itself starting at 8:30 between Philadelphia and the NY Giants posted a 6.6 in the fast nationals, which we […]

>The official nationals for Monday adjusted 2 Broke Girls and Two and a Half Men down one tenth, while Mike & Molly and Hawaii Five-O went down two tenths of a rating point because of the Monday Night Football game airing on CBS in Baltimore.  Dancing with the Stars went up one tenth and Castle […]

> FOX’s New Girl starring Zooey Deschanel is the clear standout so far this week.  At a 4.7 Adult 18-49 rating, New Girl’s series debut was the highest rated show on any network last night, rising 24% from its Glee lead-in.  This is an impressive showing from the freshman comedy. On CBS, Unforgettable made its […]

A terrific night for NBC as the Sports division took control of Sunday night from the Entertainment division.  U.S. Olympic Trials coverage of three sports dominated the other networks, posting a 2.5 preliminary Adult 18-49 rating from 7-11 pm while the other networks could only muster around a 1 rating (with mostly repeats). NBC started the […]

Updated Olympic nightly ratings track and Olympics averages through Thursday, Aug 2.