NETWORK FINALS:  THE MASKED SINGER and I CAN SEE YOUR VOICE both gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHIGHTS:  The MLB PLAYOFFS were again at the top of cable, with TBS’s game at 0.68 and Fox Sports 1’s game […]

      NETWORK FINALS:  BLUE BLOODS and THE EXORCIST lost 0.1 in final numbers, pushing the latter to a pitiful 0.3.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s USC vs. Stanford COLLEGE FOOTBALL game topped Friday cable at 0.99.  On Discovery, GOLD RUSH gained 0.03 to […]

  Newsmagazines and reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  A 2-hour […]

  BROADCAST FINALS ABC: SHARK TANK dropped 0.07 to 0.48, and 20/20 fell 0.22 to 0.27. CBS:  The primetime NCAA TOURNAMENT games were at 0.77/1.38. NBC:  THE BLACKLIST returned from a week off down 0.08 to 0.23, and DATELINE was up 0.08 to 0.35. FOX:  WWE SMACKDOWN ticked up to 0.58. CW:  CHARMED gained 0.02 […]

    NETWORK FINALS:  THE BACHELOR gained 0.1 in final numbers, as did COOPER BARRETT and the 7PM rerun of THE SIMPSONS.   Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NOTE–with the exception of Showtime and Food Network, virtually every cable network aired reruns last week against the Super Bowl, so comparisons […]

  The numbers continued trending downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

      NETWORK UPDATE:  Adjustments were mostly in the networks’s favor, as THE MIDDLE, AMERICAN HOUSEWIFE and FRESH OFF THE BOAT all gained 0.1 in final numbers, as did NCIS, THE FLASH and THE VOICE.  But poor NO TOMORROW sank 0.1 to 0.2, and even by CW standards that’s just terrible.       […]

        NETWORK FINALS:  MASTERCHEF gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Paramount’s YELLOWSTONE premiered with a fairly good 0.41 in 18-49s, but its big news was in the 50+ demo, where it had a huge 2.00 rating that put it […]