July 27, 2015




DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 SUN.26 Jul

ABC:  If ABC had known what a hit CELEBRITY FAMILY FEUD would be, it would doubtless have ordered more episodes.  (The show has already been renewed for next season.)  It won the night with 2.0, steady with last week.  The season finale of BATTLEBOTS gained 0.1 to 1.4.  SAVE MY LIFE was also up 0.1, to 0.9.

CBS:  BIG BROTHER remained at 1.8, followed by 0.5/0.6 reruns.

NBC:  WELCOME TO SWEDEN is looking like more of a farewell than a hello, down to 0.3/0.2, which first held and then set a new series low.  The rerun AMERICAN NINJA WARRIOR that followed did much better at 0.7.

FOX:  A night of comedy reruns, led by 0.9s for THE SIMPSONS and FAMILY GUY.

Tonight’s network event is the season finale of THE BACHELORETTE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 SUN.26 Jul

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.