Low returns for the CBS line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

>CBS Monday had a very solid night last night and made great gains over the same night last year, thanks to an entire schedule that is working top to bottom.  NBC is a 1.4 in the fast nationals, up one tenth from the last two Mondays but still down two ticks from this night last […]

>With no postseason baseball last night and an inferior Monday Night Football game (the NY Jets beating the winless Miami Dolphins handily), network ratings levels rebounded for the most part.  CBS won the night with a 4.0 (up 0.1 from last week).   The big gainer for CBS was Hawaii Five-O, up 0.4 to a 3.1 […]

It was another big night for the NBA and in this case ESPN as the scene shifted back to the Eastern Conference Finals.  A mammoth 4.8 rating with Adults 18-49 (and 11.1 million viewers 2+) watched LeBron James carry the Miami Heat on his back to tie the series 3-3, forcing a Game 7 Saturday […]

An ugly night all around. NBC:  AMERICA’S GOT TALENT has come crashing down this week, and last night hit a season low 1.9.  None of this will matter in 2 weeks when the Olympics start, of course, but the show may need some rejuvenation next season.  The rest of NBC’s night was reruns, nothing above […]

Last night in prime time, NBC averaged a preliminary 5.0 from 8-11 pm with Adults 18-49 from 8-11 pm.   The network has often thrown the 8 pm hour out of the nightly average (by delaying national commercials until 9:00).  If 8 pm is excluded, Saturday’s Olympic rating will be around a 6.0 — just […]

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on track, winning the night and just two tenths of a rating point behind both last year and our estimate for the […]

Amidst the far more serious damage caused by last night’s East Coast storms, network TV schedules were also largely wrecked. NBC:  Fearless of bad karma, NBC aired a new episode of its blackout drama REVOLUTION last night even as millions of Americans lost their electricity, and scored a 3.1, down about 10% from its last […]