Based on fast nationals for Friday-Sunday and official national ratings for Monday-Thursday, the week of July 16-22 looks like ABC and FOX in a tie for first place with CBS and NBC several notches below, fighting to stay out of fourth place. ABC challenged FOX for first place this week (both networks around a 1.44/1.45 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

In a battle of reality competitions (and that’s not even including the REPUBLICAN NATIONAL CONVENTION), NBC came out on top. NBC:  AMERICA’S GOT TALENT had the highest number of the night with a 2.5, and an 8PM rerun scored a 1.4.  The Peacock continued to lead Convention coverage with a preliminary 1.3. CBS:  BIG BROTHER […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

Tuesday prime time averages from the third week of the season show a 17% decline in live+same day DVR viewing for the four broadcast networks (from an 11.3 combined Adult 18-49 rating for the four networks on the same night last year to a preliminary 9.4 last night).  This is a bit better than the […]

CBS won Thursday night, as NBC got into the game on the night (kind of — if you call a 2.1 rating from 8-11 pm competing).  Once again, The Voice solved some more problems on yet another night, improving 90 of the 180 minutes on NBC Thursday.   ABC came back down to Earth after winning the […]

Thanks to Nielsen delays, Chicago Fire had to wait to get some unaccustomed good news. NBC:  CHICAGO FIRE benefits by not airing against a new CSI on CBS, because their audiences, while overlapping, prefer the latter when they can get it.  (Why, you might ask, schedule the NBC show against such clearly strength-sapping competition?  Well […]

NBC’s Deception premiered to a 2.0 adult 18-49 rating in the fast nationals last night (very close to our 1.9 rating forecast).  Look for the series to go down a few tenths from here in the next few weeks.  Biggest Loser (2.4 rating from 8-10 pm) beat our 2.1 rating forecast and is off to a solid start. […]