On a night dotted with football (adjusted up below to anticipated final numbers), it didn’t pay to be the odd network out. ABC:  The fall finale of ONCE UPON A TIME didn’t go the way ABC had hoped, dropping 0.2 from last week to 1.9, which tied its all-time low.  The show doesn’t return […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS rose 0.16 to 0.65.  The season premiere of AMERICAN IDOL was at 0.93, down 0.24 from the 2021 premiere.  THE ROOKIE aired for the first time since January 30 and rose 0.11 to 0.44. CBS:  60 MINUTES gained 0.16 to 0.68.  The line-up aired for the first […]

  Things went about as expected on the night of the NFC Championship Game. NBC:  We expect the NFC CHAMPIONSHIP GAME to adjust to 18.8 once west coast timezones are taken into account.  You can find more detail about the football playoff (and other weekend sports) ratings in Mitch Metcalf’s SKEDBALL post.  The game gave […]

  BROADCAST FINALS ABC:  SHARK TANK ticked up to 0.50, and 20/20 was also up a tick to 0.36. CBS:  The line-up aired for the first time since March 11, with UNDERCOVER BOSS down 0.07 to 0.29, MAGNUM PI down 0.03 to 0.38, and BLUE BLOODS down 0.06 to 0.40. NBC:  THE BLACKLIST slipped 0.02 […]

  AFTERNOON UPDATE:  THE WINTER OLYMPICS gained only 0.1 in adjusted numbers, bringing it to 5.0, more than a point behind Vancouver and more than 3 points behind Turin for the night.  (Don’t even ask about Salt Lake City.)  At least the afternoon adjustments gave the Games something, though–AMERICAN IDOL stayed at its awful, all-time […]

  BROADCAST FINALS ABC:  A night of season premieres:  HOLEY MOLEY at 0.43 (down a tenth from last year’s premiere), THE CHASE at 0.29 (down a huge 0.66 from the January 2021 premiere, when it had a big lead-in from CELEBRITY WHEEL OF FORTUNE), and WHO DO YOU BELIEVE at 0.25.  CBS:  Reruns at 0.41/0.35/0.31. […]

    DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  The WINTER […]

  AFTERNOON UPDATE:  There was no joy for FOX in the day’s adjusted numbers, as AMERICAN IDOL stayed at what is now its official all-time low 1.9 and SURVIVING JACK remained at 1.3.  Adding insult to injury, the only FOX show to climb was HELL’S KITCHEN, which tied IDOL at 1.9.  The NCAA TOURNAMENT numbers […]