Note that although NBC aired a national PRESEASON NFL game last night, other local stations aired competing local games, so there may be an unusual number of adjustments this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]

  It wasn’t much of a curtain call for GLEE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  AFTERNOON UPDATE:  SVU’s 0.1 upward adjustment meant that it, too, beat AMERICAN IDOL on Wednesday.  MIXOLOGY also came up 0.1, as did each of the reruns that preceded it on ABC. WEDNESDAY CABLE:  A very slow night on cable, as the NBA game on ESPN led with 1.0, and AMERICAN PICKERS (0.9) was behind […]

        NETWORK FINALS:  The broadcast portion of MONDAY NIGHT FOOTBALL adjusted to 1.51.  In addition, there were meaningful upward adjustments (i.e., to the next tenth) for LA’S FINEST and the reruns of THE NEIGHBORHOOD and LET’S MAKE A DEAL AT NIGHT.         Broadcast Official Nationals Program Ratings Chart   […]

  A quiet night for everything that wasn’t football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.89 (Lakers vs. Milwaukee)/0.55 (Portland vs. Toronto).  A&E’s LIVE PD slipped 0.02 to 0.60, with the lead-in clip show at 0.31.  […]

        NETWORK FINALS:  Note that SUPER SCHOOL LIVE, which aired on all the networks except CW in the 8PM hour, wasn’t rated by Nielsen in nationals because it aired without commercials.  Elsewhere, 20/20 and the reruns of AMERICA’S GOT TALENT, BEAT SHAZAM and BLUE BLOODS lost 0.1 in final numbers.     […]

  OLYMPICS:  The WINTER OLYMPICS OPENING CEREMONIES had a preliminary 8.6 rating in 18-49s.  That was up 2.4 from the non-medal events aired on Thursday, but down 0.8 from the 2010 Vancouver Opening Ceremonies.  (And for those with a long-range point of view, up 2.1 from the 2006 Opening Ceremonies from Turin.) OTHER NETWORKS:  As […]