NETWORK UPDATE:  NBC’s NHL PLAYOFFS game adjusted to 1.5, and FOX’s regional MAJOR LEAGUE BASEBALL coverage adjusted to 0.4 nationwide. CABLE HIGHLIGHTS:  Lifetime’s MARILYN: THE SECRET LIFE OF MARILYN MONROE led Saturday cable at 0.50, and its BEYOND THE HEADLINES follow-up was close behind at 0.42.  Adult Swim’s late-night line-up returned solidly after skipping […]

  BROADCAST FINALS ABC:  AMERICAN IDOL rose a tenth to 0.72, followed by a rerun of THE GOOD DOCTOR at 0.22. CBS:  An installment of THE PRICE IS RIGHT AT NIGHT was at 0.61, followed by reruns at 0.31/0.25. NBC:  AMERICAN SONG CONTEST was steady at 0.27, and ENDGAME was up 0.06 to 0.24. FOX:  […]

        NETWORK FINALS:  Both the original and rerun episodes of THE BIG STAGE lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.13 to 0.75, with its clip-show lead-in hour behind it, up 0.08 to […]

NBC  averaged almost a 10.5 Adult 18-49 rating in prime time the week of July 30-August 5, a cool 814% improvement over the same early-August week a year ago.  NBC deftly kept the weekly rating in double digits by excluding the relatively low-rated half hours Friday at 8:00, Saturday at 8:00, and Sunday at 7:00. […]

FOX won the night with two hours of The X Factor, a preliminary 3.5 Adult 18-49 rating from 8-10 pm.  This is up one tenth from the 3.4 premiere last Wednesday and could possibly rise to a 3.6 in the official nationals, but FOX had to be hoping for a bigger lift from last week without […]

  Not so fast, MACGYVER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CBS:  MACGYVER […]

  Fall finales livened things up for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

    NETWORK UPDATE:  There was some welcome news for ABC in final numbers, as both SCANDAL and HOW TO GET AWAY WITH MURDER gained 0.1 (although each was still down 0.3 from last week).  In addition, THE BIG BANG THEORY had its customary 0.1 bump. Broadcast Official Nationals Program Ratings Chart     CABLE […]