Skiers and skaters couldn’t beat walkers. NBC:  See Mitch Metcalf’s Skedball report for Sunday’s WINTER OLYMPICS analysis.  The games scored 6.9 in preliminary primetime 18-49 numbers. AMC:  Although THE WALKING DEAD had fewer total viewers than the Olympics (15.8M to 25.4M), it walloped the athletes in 18-49s with a gigantic 8.2 in that demo.  […]

  BROADCAST FINALS ABC:  An NFL PLAYOFFS game was at 0.45. CBS:  COME DANCE WITH ME gained 0.07 to 0.27, followed by a BLUE BLOODS rerun at 0.26. NBC:  THE BLACKLIST was steady at 0.29, and DATELINE ticked down to 0.46. FOX:  WWE SMACKDOWN ticked down to 0.47. CW:  A rerun of 2040 at 0.02. […]

Past Winter Olympic Same Night (Second Saturday) P18-49 live+same day ratings: 2014 Sochi 4.4, 2010 Vancouver 7.4, 2006 Turin 6.3, 2002 Salt Lake City 8.8 Last night’s NBC Olympic fast nationals should rise about +1% in the official nationals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics […]

  UPDATE:  SHARK TANK climbed another 0.1 to 2.0, while there were 0.1 drops for THE NEIGHBORS, UNDERCOVER BOSS, ENLISTED (giving FOX triple 0.5s across the night), BLUE BLOODS and DATELINE. FRIDAY CABLE:  GOLD RUSH (Discovery) led the night at 1.1, although that was down a big 0.6 from last week, and WWE (Syfy) was […]

  BROADCAST FINALS:  Note that in much of the country, the primetime schedules were interrupted by news reports of the Texas school massacre. ABC:  HOLEY MOLEY rose 0.11 to 0.47, and THE CHASE was up 0.05 to 0.32.  A rerun WHO DO YOU BELIEVE was at 0.23. CBS:  The network pulled the scheduled season finale […]

  AFTERNOON UPDATE:  2  BROKE GIRLS and THE VOICE both climbed 0.1, and that was it for the adjustments on original programming.  At 10PM, all the reruns were up 0.1. MONDAY CABLE:  WWE (USA) was as usual in the lead, although at 1.7 it was down 0.2 from last week.  On VH1, BASKETBALL WIVES was […]

  BROADCAST FINALS:  FOX’s MLB game was at 0.24.  CW’s originals were at 0.04/0.03.    Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE WORLD SERIES coverage was at 0.32, and UFC FIGHT NIGHT was at 0.21.  Hallmark’s original movie 2 TICKETS TO PARADISE was at 0.18.  ESPN’s UFC programming was at 0.16/0.12.  […]

  NETWORK UPDATE:  As often happens because of its 8:31PM end-time, THE BIG BANG THEORY went up 0.1 in final numbers for its season finale, while THE MILLERS lost 0.1.  GREY’S ANATOMY also gained 0.1, while REIGN (which started at 9:01PM) was on the wrong side of an 0.1 adjustment. THURSDAY CABLE:  The NBA PLAYOFFS […]