Another low Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  […]

  NINJA WARRIORS on top. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  A step backwards for BEING REUBEN.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

>A very ugly Sunday night in prime time on the broadcast networks, with no network averaging above a 2 rating for the night.  CBS premiered NYC 22 at 10 pm to a very lame 1.5 rating with Adults 18-49, while ABC aired part 4 of its Titanic mini-series (parts 1-3 aired Saturday night), scoring only […]

> With the February sweep over, we enter the treacherous March/April period, where more than half the time periods on the broadcast networks have repeat episodes on any given week.  Having originals is a distinct advantage in this time, and NBC was ready with an all-new Monday.  The Voice surged back, and Smash had a […]

>The second night of American Idol was down 28% from last year.  FOX still won the night, but suddenly CBS is nipping at its heels on this important night for advertisers.                Nightly Adult 18-49 Rating Thursday     FOX    CBS    ABC    NBC    01.19.2012   3.9 […]

>CBS Monday was back in originals from top to bottom, with fairly solid results from all shows.  The night averaged a very good 4.1 Adult 18-49 rating.  The only note of concern is Two and a Half Men, which was the second lowest original of the season (although a 5.0 rating is hardly a reason […]

>It’s rare that a Saturday night has a huge impact on a sweep race, but last night featured a college football pairing between the #1 and #2 teams in the country on CBS.  In an SEC matchup for the ages, #1 LSU defeated #2 Alabama in overtime 9-6, earning a 6.4 Adult 18-49 rating in […]