>Airing on a special night, The X Factor returned with a vengeance, averaging a 4.3 Adult 18-49 rating in the fast nationals.  Look for that to rise to a 4.4 or 4.5 in the official ratings later today.  With a number like that, FOX must be itching to get its regular schedule back on and […]

> Two massively-promoted programs premiered last night, both to strong but not groundbreaking ratings.  FOX’s The X Factor opened to a 4.2 Adult 18-49 rating (4.0 in the first hour and 4.4 at 9 pm).  This is above the ShowBuzzDaily projection for the quarter on a fiercely competitive night.  However, this is below the 6-7 […]

Note: The preliminary numbers below for NBC contain viewing the Baltimore-Buffalo NFL Divisional playoff game in most of the country (the roughly 75% of the country living in the Eastern and Central time zones). The preliminary NBC numbers below contain viewing of local programming in the West. The official nationals next week will synchronize the […]

Once again, live programming proved to be the only way to attract an audience on a tough night like Friday.  NBC’s continuing coverage of U.S. Olmpic Trials worked well with the TV audience, particularly Gymnastics from 9-11 pm. NBC averaged a first-place 2.0 preliminary Adult 18-49 rating from 8-11 pm.  Swimming from 8-9 pm averaged a […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 0.83, and FOX’s PBC BOXING adjusted to 0.38.  In addition, the reruns of ELLEN’S GAME OF GAMES and SVU were respectively down to the next-lowest tenth and by two-tenths.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Lifetime’s […]

“Only” a 9.7 rating with Adults 18-49 for NBC in prime time last night — a little better than the same night in Beijing but actually lagging behind the same night in Athens.  But they’ll be back into the double-digit demo rating territory tonight with the Women’s Gymnastics individual medals at stake. Through six nights […]

ABC’s Friday makes its season debut. ABC:  SHARK TANK, PRIMETIME and 20/20 all arrived for the new season with great consistency:  1.7/1.7/1.8.  That was enough to win every hour (and the night), although none too impressively considering that they were facing reruns in almost every direction. FOX:  What turned out to be a burned-off “bonus” […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]