NETWORK UPDATE:   The NFL Kickoff Game (Steelers vs Patriots on NBC) did not lift as much as we thought from the fast nationals to the official nationals (from 8.8 to 10.3), but the ratings were very good, as we expect from the NFL.  The 27,398,000 viewer 2+ number last night is above […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). NOTE: The NFL Kickoff Game on NBC should go up from a […]

  NETWORK UPDATE:  There were no adjustments at all from the morning numbers. CABLE HIGHLIGHTS:  Lifetime and HGTV shared honors for the night.  Lifetime’s LITTLE WOMEN LA ticked up to 0.51, while HGTV’s HOUSE HUNTERS INTL gained a tenth to the same number, with PROP BROS BUY AND SELL up 0.02 to 0.46, and HOUSE […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  NETWORK UPDATE:  AMERICA’S GOT TALENT gained 0.1 in final numbers, and HOLLYWOOD GAME NIGHT lost the same.   CABLE HIGHLIGHTS:  OWN’s THE HAVES AND HAVE NOTS took the night, up 0.05 from last week.  Right behind was ESPN’s coverage of the high-profile Williams sisters match at the US OPEN at 0.95.  Spike aired a […]

NETWORK UPDATE:  AMERICAN NINJA WARRIOR earned an extra 0.1 in final numbers, as did the season finale of BACHELOR IN PARADISE (and the SHARK TANK rerun that preceded it).  The NCIS: LA rerun dropped 0.1. CABLE HIGHLIGHTS:  On the Monday before the NFL takes over ESPN’s Monday night, the network aired the season’s first COLLEGE […]

  The summer network season continued its quiet exit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  NETWORK UPDATE:  NBC’s NASCAR coverage adjusted up 0.1 in final numbers.  On CBS, BIG BROTHER gained 0.1 and the CSI: CYBER rerun lost the same.  BACHELOR IN PARADISE notched an extra 0.1.  CABLE HIGHLIGHTS:  Both AMC and HBO took the holiday weekend off, making for some unusual appearances at the top of Sunday’s list.  The season […]