AFTERNOON UPDATE:  AMERICAN IDOL managed to salvage a shred of dignity (for this week, anyway) by gaining 0.1 in adjusted numbers to hit 2.0.  HELL’S KITCHEN also climbed 0.1, as did THE VAMPIRE DIARIES and PARENTHOOD.  Final numbers for the Thursday primetime CBS NCAA TOURNAMENT games were 1.0/1.3, with the first game way down […]

  ABC’s game shows took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Football domination. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 5.0, up 0.1 from last week’s final.  In addition, after football adjustment, 60 MINUTES fell 0.8 to 2.0, and the season premiere of NCIS: LA dropped 0.2 to 0.8.  Elsewhere, WHO WANTS TO BE A MILLIONAIRE and THE SIMPSONS gained 0.1 in final numbers.  […]

        NETWORK FINALS:  BIG BROTHER gained 0.1 in final numbres, while the post-Town Hall rerun of THE CONNERS lost the same.  TRANSPLANT held onto the 0.1 bump it had this morning.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS games were again at […]

Last night the regular CBS Thursday schedule tied its season high (premiere night) with a 3.4 adult 18-49 rating in the fast nationals from 8-11 pm.  Last night is also up over the same night last year (2.8) and up over the season average last year at this point (3.2).  In contrast ABC and FOX […]

  An atypical night yielded some unusual results. NBC:  Adding a second hour of THE VOICE inevitably boosted the night for NBC, which took Tuesday by half a rating point, a wider margin than last week.  But that Voice episode was down 0.6 from last week to a season-low 3.5, and THE BIGGEST LOSER started […]

  Things are settling in on fall Mondays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]