With the 2016 Democratic National Convention kicking off in Philadelphia, we will be covering the daily ratings battle for the television audience starting Tuesday afternoon, just as we did for the RNC in Cleveland.  Beyond the number of viewers watching, it is often helpful to take a step back and look more deeply at who is watching. Specifically […]

  The CMA AWARDS rebounded, to an extent. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  BIG BROTHER and THE $100,000 PYRAMID gained 0.1 in final numbers, while INSTINCT lost the same.  In addition, NBC’s NFL PRESEASON SUNDAY NIGHT FOOTBALL adjusted up 0.2 to 1.5.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was a busy night on […]

  Some moderately promising numbers for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  AFTERNOON UPDATE:  There was a bit of good news for FOX in the afternoon final numbers in that ALMOST HUMAN crept up 0.1 to 2.3, but it was a weird bump, because it all came from new viewers who tuned in at 8:45PM when the show was almost over.  They then seemed to hang […]

  NETWORK UPDATE:  Could EMPIRE go any higher?  Why yes it could, up another 0.1 in final ratings to an even more phenomenal 5.2, and it took AMERICAN IDOL along for the 0.1 ride.  Also gaining 0.1 in the adjusted numbers:  MODERN FAMILY and ARROW.  However, STALKER and THE 100 were on the wrong end […]

NOTE: ABC’s DEMOCRATIC CANDIDATES DEBATE also aired on Univision, not included in the ABC numbers below. In addition, FOX’s numbers below include the local broadcast of NFL THURSDAY NIGHT FOOTBALL in Charlotte (aired nationally on NFL Network). Time-zone adjusted numbers for each program will be available this afternoon.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]