Fair results for some ABC premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  As has been the case the last couple of Thursdays, preseason football preemptions (one major market each for NBC, CBS, ABC and CW last night) will play a bit of havoc with the early numbers.  Per Mitch Metcalf, expect each network except for FOX to decline about one-tenth of an adult 18-49 rating point […]

  It took Game 7 of the World Series, but America finally watched baseball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

        NETWORK FINALS:  The AMERICAN MUSIC AWARDS stayed at 2.4, equal to last year’s final rating.  SUNDAY NIGHT FOOTBALL adjusted to 7.0, up 1.2 from last week.  Elsewhere, 60 MINUTES dropped 0.2 and MADAM SECRETARY faded by 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   […]

  NETWORK UPDATE:  THE OSCARS picked up an extra 0.2 in final numbers, but its 11.0 still put it down 2.1 from last year’s ceremony.  All 3 half-hours of the LIVE FROM THE RED CARPET special were down around 2 points once time zone adjustments were made, leaving them at 2.7/4.1/6.4.  Elsewhere, the night’s FAMILY […]

  Low season premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  […]