>Last night, ABC had the relevant college football game, #7 Oregon convincingly upsetting #4 Stanford.  The game produced a 2.5 Adults 18-49 rating in the fast nationals, although that number should rise to close to a 3 rating when the official ratings correctly tabulate the Pacific time zone.  The ABC game is more than double […]

> The X Factor won Thursday (the fourth of the season) with a 3.6 Adult 18-49 rating.  The Thursday track for X Factor has been 4.3…3.9…4.0…3.6.  The 3.6 will probably go up to a 3.7 or 3.8 in the official nationals later today, but FOX has to be mildly disappointed there is not a 4 […]

Week 38 of the broadcast season (June 4-10) was won by FOX with a 1.55 in prime time, up from last week’s 1.20 (thanks to the arrival of Gordan Ramsay’s two shows Hell’s Kitchen and MasterChef).   NBC fell to a second place 1.33 rating for the week, down from 1.48 last week (particularly because of […]

Big Brother’s second episode aired last night, scoring a preliminary 2.2 rating with Adults 18-49.  Although it was the top-rated broadcast program Sunday night (and the only network program to top a 2.0 rating Sunday), last night’s episode was down three-tenths of a rating point from the comparable episode last summer.  More detail on Sunday […]

NBC eked out a narrow victory Tuesday, averaging a 2.3 Adult 18-49 rating in prime time.  America’s Got Talent returned to the air with a 2.7 rating from 8-10 pm, exactly where it was on July 24, the last Tuesday telecast before the Olympics.   This time last summer (Tuesday, August 16, 2011) AGT scored a 2.9 rating. […]

NBC Monday is no fluke, with The Voice holding steady (not surprising) and Revolution hanging in there (more surprising).  CBS is suddenly incredibly mediocre on this once-proud night, ABC has slid to banality, and FOX has sunk to irrelevance on the first night of the week. Unlike last week, ESPN’s Monday Night Football does not have a market-related impact […]

  THE ORIGINALS ended its season quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

Halloween always depresses television usage levels of 2-34 year-olds, but last night it looks like 35-49 year-olds also took the night off from watching TV in greater than normal numbers.  Just an awful night for network TV, with season lows reached on various shows.  FOX won the night with only a 2.7 adult 18-49 rating, […]