DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

In the official ratings, Game 2 of the World Series came in at a 3.5 rating with Adults 18-49, above the 2.9 fast national rating and even higher than our adjusted 3.3 rating from this morning.  The World Series remains a disaster, however. Last night is clearly the lowest rated Game 2 in history with […]

        NETWORK FINALS:  With the exception of THE MIDDLE, all of ABC’s rerun sitcoms lost 0.1 in final numbers, as did CBS’s NCIS: NEW ORLEANS rerun, FOX’s rerun of THE MICK, and CW’s 9PM rerun of WHOSE LINE IS IT ANYWAY.  (A note on the July 4th ratings:  all the non-FOX reruns […]

On the network’s menus for Thanksgiving Eve:  heaping platters of series lows.  (It should probably be noted that the reason it made sense for 3 networks to air new episodes last night, despite the anticipated lack of available viewers, is that Black Friday retailers and studios with new holiday movies still created demand for commercials […]

  Chicago Fire, not for the first time, responds well when it doesn’t face off directly with CSI. NBC:  After the MISS UNIVERSE PAGEANT‘s 1.8 (up slightly from last year), CHICAGO FIRE hit a 1.9, up half a point from last week. FOX:  THE X FACTOR was flat at 2.7. CBS:  A RASCAL FLATTS CHRISTMAS SPECIAL only scraped to 0.9, […]

THE WEEK.  For the recently completed week ending Sunday (January 14-20, 2013), CBS remained in first place with a preliminary 4.45 adult 18-49 rating, building even more from last week’s impressive 3.19 rating.  The extraordinary week was highlighted by the AFC  Championship Game Sunday, which averaged a 14.6 rating in the fast nationals and should go up […]

Another night with little for the networks to cheer about. ABC:  The first 90 minutes of the night provided some good news, as THE MIDDLE rebounded a bit from last week’s low to 2.2 (up 0.3), THE NEIGHBORS was up 0.2 to 1.9 and MODERN FAMILY rose a tick to 3.9.  But the tick went […]

      BROADCAST HIGHLIGHTS: ABC:  BACHELOR IN PARADISE rose 0.11 to 1.04, but the premiere of lead-out ULTIMATE SURFER was at 0.34. CBS:  Reruns at 0.22-0.29. NBC:  AMERICAN NINJA WARRIOR fell 0.12 to 0.45, and THE WALL was down 0.09 to 0.40. FOX:  HELL’S KITCHEN ticked down to 0.62, HOUSEBROKEN was down 0.02 to […]