NETWORK FINALS:  HOLLYWOOD GAME NIGHT, THE WALL and BATTLE OF THE NETWORK STARS all gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HGTV’s FLIP OR FLOP topped a quiet cable Thursday, up 0.11 to 0.43, with HOUSE HUNTERS up 0.11 to […]

>American Idol edged down again this week, but the rate of decline is slowing.  The Wednesday edition appears to be locking in on a 5 rating or just below.  Meanwhile, ABC bounced back from last week and is approaching last year’s pace.  CBS, in contrast, is way off last year’s numbers.  NBC continues to struggle […]

  America’s fascination with OJ Simpson continued with ABC’s premiere of the documentary miniseries OJ: MADE IN AMERICA, with a 0.9 rating that was quite good for a summer Saturday night.  The show will now attempt an unusual pivot, switching to ESPN on Tuesday for the rest of its run.  ABC started the night with […]

>FOX ratings last night were nearly identical to two Thursdays ago (the last time The X Factor and Bones were in originals).  Both shows last represent major time period improvements over the same night last year: The X Factor (3.1) vs Bones (2.3) last year at 8 pm, and Bones (2.9) vs Fringe (1.8) last […]

Last night’s CMA Awards were a huge hit for ABC, but because the last two Wednesdays featured World Series games, the other networks (except for FOX, of course) were already down–the better comparison is to three weeks ago. ABC:  Moving from Thursday to Wednesday was the charm for THE CMA AWARDS, which zoomed 24% from […]

  On a mostly subdued night, THE MASKED SINGER was even more dominant. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  A steady summer Tuesday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  THIS IS US returned bigger than ever. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]