So much for an Olympic after-glow.  After 17 nights of near double-digit young adult ratings, NBC averaged a 1.8 Adult 18-49 rating last night.  After significant on-air promotion during the London Olympics, the two-hour premiere of Stars Earn Stripes sputtered to a 1.7 rating from 8-10 pm, while the season premiere of Grimm scored a 2.0 rating.  Stars Earn […]

NBC’s red-hot Sunday Night Football continues to run ahead of last year’s pace and ahead of our forecast issued last spring.  However, the other networks are performing almost exactly as forecast on a night when FOX had the late afternoon national NFL game.  (Remember, next week the CBS and FOX numbers will flip because CBS […]

NBC cruised to a commanding 4.0 rating with adults 18-49 last night, thanks to an extra hour of The Voice and a benching of the comedies.  CBS finished in second place with a 2.6 rating, where the network seems to have settled on Tuesday nights.  FOX and ABC continue their Tuesday collapses, however, averaging under a 2 […]

  CANDY CRUSH the TV show had an OK debut. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

A big sigh of relief at NBC as The Voice returned to a 4+ rating with adults 18-49 last night.  There might be some inflation due to pre-emptions in Charlotte for Monday Night Football, but if NBC goes down in the official nationals it would only be a tenth of rating point.  That would still be a 3.7 […]

The networks oh-so-slowly began to climb out of their holiday cave. NBC:  What did PARENTHOOD ever do to justify its treatment by NBC?  The show has been subject to every kind of indignity throughout its run, and last night the network, in a rush to clear the decks of new episodes (to make way for […]

  THE CARMICHAEL SHOW had a steady end. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

The season may have its first genuine drama hit. FOX:  Last night might be slightly skewed by the fact that CBS was in reruns.  Nevertheless, THE FOLLOWING showed enormous strength by actually rising in its 2d week on the air, up slightly from last week’s premiere to 3.3.  That’s the opposite of what most shows, […]