FOX’s coverage of the Major League Baseball All-Star Game is averaging a 2.9 preliminary rating with Adults 18-49.  Remember, that fast nationals do not correctly measure live sports programming.  After the west coast is properly counted in the official nationals, FOX could be looking at a 3.2 or 3.3 rating for the game.  I guess that would […]

A very good night on NBC last night for the final Wednesday from London, a preliminary 9.2 rating with Adults 18-49 in prime time.  The number will easily rise to a 9.5 in the official nationals, blowing away the previous high for this night in recent Summer Olympics (8.7 from Athens in 2004).  The night […]

Tuesday premiered on all four broadcast networks last night, with almost all schedules unveiled entirely intact.  CBS is in first place with a 3.3 preliminary Adult 18-49 rating from 8-11 pm, exactly on target according to our ShowbuzzDaily fourth quarter estimates. FOX opened a little below our fall forecast, while NBC (which premiered a week […]

It looks like NBC suffered its first Sunday defeat of the new season.  The Sunday Night Football game certainly out-rated Game 4 of the World Series, but FOX built a commanding lead in the 7 pm hour alone with the controversial (and widely-viewed) end of the New York Giants-Dallas Cowboys NFL game.  ABC has stabilized […]

Last night ABC dominated primetime with a preliminary 4.4 adult 18-49 rating for Notre Dame at USC.  The convincing victory for the Fighting Irish sealed a perfect 12-0 undefeated season and reserved a spot in the national championship game in January.  The game’s rating will go up to around a 5.1 in the official nationals […]

THE WEEK.  For the recently completed week  ending Sunday (December 16-23, 2012), NBC is back in first place with a 2.48 rating in prime time, a very good rating for the third week of December.  Two and a half hours of The Voice (4.2 rating on Monday and 4.9 for the finale on Tuesday) and Sunday Night Football game (a […]

  Shows will be hoping for adjustments. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

      THE BACHELORETTE’s season finale took the night.   DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).   […]