> CBS won the first Friday night of the season with a low 1.7 Adult 18-49 rating.  It really was a costly victory as they threw three scripted dramas on the air, a very expensive proposition for a rating well below a 2.  The night started with the series debut of A Gifted Man at […]

NBC gave FOX some rare competition on Wednesday night, winning the night and knocking down So You Think You Can Dance, which usually enjoys a competition-free existence. NBC continued live coverage of the U.S. Olympic Trials (swimming from Omaha) from 8-9 pm, earning a preliminary 1.9 Adult 18-49 rating.  The number could very likely be adjusted […]

Monday night’s Olympics coverage on NBC scored a solid 10.5 rating with Adults 18-49, just a tenth of a point off Beijing’s pace but well ahead of Athens and Sydney. FOX went with repeats of Hell’s Kitchen Monday, averaging a 1.1 rating and making it the second place broadcast network in the shadow of the Olympics.  CBS […]

A very interesting and competitive night of reality television last night. FOX can claim they won the night with a 3.3 rating with Adults 18-49 from 8-10 pm with the season premiere of The X Factor.  FOX will not go out of its way to compare the second season premiere to last year’s X Factor debut (4.4 rating […]

On the last night affected by a Presidential Debate this election cycle, NBC stayed on top with a 3.8 preliminary rating with Adults 18-49.  (The night featured 90 minutes of commercially-rated programming: an hour of The Voice and a half hour at 10:30 of debate analysis from NBC News.)  FOX should come in second place with Game […]

Last night the regular CBS Thursday schedule tied its season high (premiere night) with a 3.4 adult 18-49 rating in the fast nationals from 8-11 pm.  Last night is also up over the same night last year (2.8) and up over the season average last year at this point (3.2).  In contrast ABC and FOX […]

  A gain for the venerable BLUE BLOODS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  A good night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]