NETWORK FINALS:  ABC’s NBA game adjusted to 0.59.  In addition, there were significant adjustments (to the next tenth) for the NCIS: LA rerun and 48 HOURS, while NBC’s reruns of ELLEN’S GAME OF GAMES and WEAKEST LINK dropped 0.1 and 0.2 respectively.         Broadcast Official Nationals Program Ratings […]

  A mixed response to the new arrivals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  the OJ SIMPSON rerun special on FOX lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s Elite Eight NCAA TOURNAMENT games towered over Saturday cable at 3.03/2.17.  A&E’s LIVE PD edged up 0.02 to 0.69.  The KIDS CHOICE […]

      NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted up 0.2 to 2.7 in final numbers, and NBC’s game also gained 0.2 to 0.7.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Fox Sports 1’s coverage of the Cubs vs. Dodgers BASEBALL PLAYOFFS won Saturday cable at […]

        NETWORK FINALS:  The CBS NCAA TOURNAMENT games adjusted to 2.0/2.1 (1.96/2.09 in less-rounded form).  Elsewhere, the rerun of TRIAL & ERROR and the 8PM rerun of SUPERNATURAL each fell 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NCAA TOURNAMENT was unsurprisingly dominant on […]

  NBC effectively had the night to itself. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  The rerun of WHOSE LINE IS IT ANYWAY lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The MTV MOVIE & TV AWARDS was simulcast through most of the Viacom universe, and actually had its highest rating on VH1 […]

  NETWORK UPDATE:   The MODERN FAMILY season finale gained 0.1 in final numbers, still leaving it way behind last week and last season’s finale.  Also up 0.1:  the SURVIVOR finale and after-show.  In addition, note that the adjusted 18-49 number for the LATE SHOW WITH DAVID LETTERMAN finale was 3.1. CABLE HIGHLIGHTS:  Sports led the way […]