October 2, 2017



A mixed response to the new arrivals.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Oct 01.SUN

ABC:  The completely revamped line-up began with a 0.4 season premiere for THE TOY BOX, 50% below last April’s premiere on a Friday.  The 2-hour season premiere of SHARK TANK was at 1.3, up 0.2 from last fall’s premiere (also on a Friday), and steady with last year’s premiere of ONCE UPON A TIME in that slot.  The new TEN DAYS IN THE VALLEY landed with a thud at 0.6.

CBS:  60 MINUTES fell 0.7 from last week’s Oprah-driven premiere to 2.0.  WISDOM OF THE CROWD debuted at 1.4, which was 0.1 below NCIS: LA’s premiere in the post-60 MINUTES slot last year.  NCIS: LA itself slid to the next hour at 1.2.  The night ended with a rerun of the SEAL TEAM pilot at 0.8.

FOX:  After a rerun of THE SIMPSONS currently reported at 1.7 (likely to shift after football adjustment), the season premiere of BOB’S BURGERS rose 0.2 from last season’s premiere to 1.3, which also may be subject to adjustment.  The season premiere of THE SIMPSONS was steady with 2016 at 1.4, and GHOSTED premiered at 1.4, up 0.3 from the premiere of last fall’s SON OF ZORN.  The season premiere of FAMILY GUY held last fall’s 1.3, and THE LAST MAN ON EARTH was also steady at 0.9.

NBC:  The preliminary 4.9 for SUNDAY NIGHT FOOTBALL was down 0.4 from last week’s early number.

FOX premieres its new Monday line-up tonight with LUCIFER followed by the new THE GIFTED.  In addition, 9JKL gets the post-BIG BANG THEORY slot on CBS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Oct 01.SUN

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."