The night’s two big franchises continued to dominate. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Sometimes stunt casting works. CBS:  On a night when most of broadcast TV was even at best, 2/2 MEN was up a healthy half-ratings point from last week to 4.0, by far its best Thursday rating thus far.  The reason seems to be a much-hyped appearance by Miley Cyrus, who may have brought some new […]

  The second night of the fall TV season was far from the ratings bonanza of the night before. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Tuesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

  CODE BLACK exited, not quite on a gurney. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

>NBC’s Parenthood premiered last night to a 2.3 Adult 18-49 rating in the fast nationals.  This is down 36% from the America’s Got Talent lead-in and down 15% from last season’s premiere episode.  The 2.3 is right at our projected program average for originals this Fall. Over at the mini-network The CW, 90210 returned to the schedule […]

The MLK holiday weekend will cause delays for daily national ratings (live+same day cable and broadcast) for several days.  This is how the ratings should roll out the next several days. We will update this schedule if anything changes.  (All times Pacific.) Friday January 17 nationals available Tuesday January 21 by 2 pm Saturday January 18 nationals available Wednesday […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  Due to the Thanksgiving weekend holiday last week, comparisons are to 2 weeks ago unless otherwise noted. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]