ULTIMATE TAG plunged without last week’s big lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Game 1 of THE WORLD SERIES scored in an epic at-bat. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> FRINGE leans way out over the edge of the cliff. FOX:  FRINGE is one of the few shows on television that could claim with a straight face that its audience overlaps with The Hunger Games so strongly that the ratings might actually have been affected by that movie’s opening night.  Plus last night was […]

  An OK start for CLARICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  A slow night, even by Friday standards. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  BROADCAST FINALS ABC:  SHARK TANK lost 0.03 to 0.52, and 20/20 was down 0.08 to 0.41. CBS:  SWAT was steady at 0.46, FIRE COUNTRY gained 0.04 to 0.52, and BLUE BLOODS ticked up to 0.42. NBC:  LOPEZ VS LOPEZ rose 0.04 to 0.33, YOUNG ROCK held at 0.27, and DATELINE fell 0.17 to 0.32. […]

> Facing the finale of America’s Got Talent (a 3.3 demo rating from 8:00-9:30), Survivor premiered at a 3.3 or 3.4 (depending on rounding) last night, slightly below our Fall forecast for the granddaddy of all reality shows.  Interest should build as the season on the island wears on so it could hit our projected […]

  NETWORK UPDATE:  The STANLEY CUP FINALS adjusted up to 2.3 after time zones were accounted for.  In addition, 20/20 rose by 0.1.  FRIDAY CABLE:  See our WORLD CUP SKEDBALL post for a detailed breakdown of the day’s games, but in 18-49s, 2 of the games were the highest-rated shows on cable:  the Spain/Netherlands game  […]