The fireworks were a bit dimmer this Independence Day. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  ABC tumbles to last place with the NBA Finals all wrapped up.  The network is now pacing 12% behind last year’s comparable week.  CBS is back in the game with the early premiere of Big Brother and […]

  BROADCAST FINALS ABC:  The last time AMERICA’S FUNNIEST HOME VIDEOS aired 2 weeks ago, it had an NFL Playoffs game as lead-in, so the 0.17 drop to 0.49 has an explanation.  AMERICAN IDOL gained 0.03 to 0.77, and the season finale of THE COMPANY YOU KEEP was steady at 0.25. CBS:  60 MINUTES climbed […]

  MONDAY NIGHT FOOTBALL simulcasts may shift numbers for 2 networks in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  NOTE:  DAYTONA 500 overruns wiped out the scheduled FOX line-up, which was supposed to include the official series premiere of THE GREAT NORTH. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  NETWORK UPDATE:  CROSSBONES couldn’t hold its preliminary number, and slipped 0.1 to a 1.0 premiere.  WHAT WOULD YOU DO went up 0.1 to 1.2, and the SHARK TANK rerun was likewise up to 1.1. FRIDAY CABLE:  There was nothing going on but sports and comedy reruns.  ESPN’s NBA PLAYOFFS game dominated at 2.7, with […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###