A finale and a premiere, but not much excitement. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  America’s fascination with OJ Simpson continued with ABC’s premiere of the documentary miniseries OJ: MADE IN AMERICA, with a 0.9 rating that was quite good for a summer Saturday night.  The show will now attempt an unusual pivot, switching to ESPN on Tuesday for the rest of its run.  ABC started the night with […]

> FRINGE continues to live far from the ratings center. FOX:  THE FINDER and FRINGE had matching 0.9 ratings, respectively setting and matching series lows.  Finder is just running out the string, while it’s becoming increasingly difficult to see how FOX can keep Fringe alive, even at a bargain license fee, when it’s running 25-30% […]

The networks oh-so-slowly began to climb out of their holiday cave. NBC:  What did PARENTHOOD ever do to justify its treatment by NBC?  The show has been subject to every kind of indignity throughout its run, and last night the network, in a rush to clear the decks of new episodes (to make way for […]

The week’s good times stop rolling for the networks.  (Note, comparisons are to 2 weeks ago, as shows were either preempted on Thanksgiving night or had atypical numbers.) ABC:  LAST RESORT, now just playing out its string, hit a new low 1.0.  The night didn’t get better at 9PM, where GREY’S ANATOMY tied its season […]

Baseball scores a run. FOX:  The major-league BASEBALL ALL-STAR GAME was the highest rated show of the night, and will probably be up from last year’s 3.1 when final numbers are in, but it’s still not particularly impressive, especially since Monday’s Home-Run Derby on ESPN had a 2.7. ABC:  It’s not clear why anyone at ABC […]