A solid start for ABC’s new sitcom. ABC:  The night’s new configuration worked out well, at least for now.  THE MIDDLE was up 0.2 to 2.0 (still 15% below its season average), while SUBURGATORY, although slightly down at 1.8 from last week’s 9:30PM airing, was a few ticks above the numbers that THE NEIGHBORS […]

      Sometimes a win can also be a disappointment. FOX:  AMERICAN IDOL was the highest rated show on the air last night, and gave FOX the nightly win.  But… its 4.4 was a series Wednesday low, down 0.3 from last week at exactly the point in the season where it should be climbing […]

  No medal for THE BACHELOR WINTER GAMES. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> CW today renewed the 3 shows on its air that were destined for renewal:  THE VAMPIRE DIARIES, the network’s closest thing to a hit; SUPERNATURAL, which has been doing very well on low-rated Fridays; and 90210, with less impressive numbers but very stable on Tuesdays. That makes the network’s official bubble shows GOSSIP GIRL, […]

You can’t go wrong with football. FOX:  Most of the major college bowl games have migrated to ESPN, but the COTTON BOWL remains on broadcast (for now), and gave FOX an easy win for the night, with a preliminary 3.1 rating in 18-49s that’s solidly higher than last year’s 2.5 for the game. ABC:  All […]

  JANE THE VIRGIN had a quiet season finale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Only one show made it to a 1.0 rating.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  UPDATE:  THE WINTER OLYMPICS didn’t adjust up quite as much as we expected, hitting 4.9.  UP fittingly went a bit higher, by 0.1 to 1.0.  SUNDAY CABLE:  Although THE WALKING DEAD (AMC) fell a sharp 1.4 from last week’s season premiere, its 6.8 was more than enough to take care of the OLYMPICS.  Its […]