With 3 weeks to go until the London Olympics, NBC is already reaping some of the benefits of its coverage. NBC:  Nothing on the other networks could do more than tie the lowest-rated hour of last night’s US OLYMPIC TRIALS with a 1.4.  The highest rated Trials hours, Women’s Gymnastics in the 9-11PM slot, more […]

    THE BIG BANG THEORY, not so big. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  NBC’s undead are starting to look like corpses. NBC:  Just 3 weeks into its season, GRIMM is down to 1.3, already as low as the show scored all last spring.  That’s down half a point from its season debut 2 weeks ago, and down 0.2 from last week.  It was in 3rd place at […]

  The AMERICAN IDOL finale was loud for the night, but a whisper compared to bygone days. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  The absence of the NFL Draft didn’t help all that much. FOX:  The losses keep accumulating for AMERICAN IDOL, which last night had its lowest-ever regular episode at 2.5, down 0.3 from last week, and equal to the season low for a Thursday X Factor.  Incredibly, the show that spent a decade as a […]

  NETWORK UPDATE:  On Saturday, no one cared very much about the final 2 hours of CRISIS, moved off its usual Sunday berth to an ignominious 0.5/0.6.  But at least it did better than ABC’s burn-off of THE ASSETS, horrific at 0.2.  The only Sunday adjustment was an 0.1 increase for WIPEOUT.  SATURDAY CABLE:  As […]

Thursday night with comparisons:

The second leg of horse racing’s Triple Crown was up versus last year (the pre-race coverage was up 24-49% versus last year, while the race coverage was up only 9% versus last year).  Certainly, millions of TV sets were immediately shut off when Orb (winner of the Kentucky Derby failed miserably in the Preakness).  The […]