The really interesting numbers last night are likely to be on cable, with the roaring Breaking Bad airing against the season finale of True Blood. FOX:  NFL PRESEASON FOOTBALL (Indianapolis at NY Giants) scored a preliminary 1.8 rating with adults 18-49 in the fast nationals, which we have adjusted up to an estimated 2.1 […]

> It being a Friday, not a single show on network television could even manage a 2 rating in 18-49s.  Even within that narrow radius, though, there was room to be a loser. CBS:  A GIFTED MAN (see our Pilot + 1 Review) had little room to fall after a blah debut, and now it […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). A very quiet week ending the day before Labor Day, with all four broadcast networks averaging around a 1.0 or 1.1 adult 18-49 rating for the week in prime time.  Collectively, the four networks are […]

  A 3-hour BACHELOR IN PARADISE finale couldn’t take the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

Thursday preliminary broadcast ratings:

  The AMERICAN MUSIC AWARDS went sharply off-key. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> j It’s taken this long for full ratings to be released from yesterday, mostly because of FOX’s baseball coverage.  And as Mitch Metcalf just reported, tonight is going to be a disaster for FOX as well, with a rain delay in what was supposed to be an afternoon game likely meaning the evening’s scheduled […]

Note: NBC 8:30-10:00pm numbers below contain Dateline in the Eastern and Central time zones (about 75% of the U.S.)  Live and live viewing of Saturday Night in the Pacific time zone. Correct primetime and late night program ratings for Saturday will be available Tuesday morning. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart […]