The 2-part THE BACHELOR season finale started big. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Major League Baseball’s revised postseason format can’t be blamed for taking viewers away from the broadcast networks.  On Monday night, October 8, while The Voice posted a 4.8 rating with Adults 18-49, 2 Broke Girls managed a 3.4, and ESPN’s Monday Night Football of course hit a 5.7 rating in prime time, the main baseball playoff game of the day […]

NBC grouts another night with its filling of choice. NBC:  So, yes–shoving THE VOICE into just about any timeslot on the schedule will lift both that slot and whatever follows it.  But last night’s special episode pulled a 3.0, one of its lowest rated episodes ever, and 2 full points below CBS at 8PM, and […]

SEASON TO DATE through 11 weeks (through Sunday, December 9, 2012, including adjusted fast national ratings for the last three nights): NBC is averaging a 2.79 adult 18-49 rating in prime time (up 22% from the same period last year). CBS is in second place with a 2.32 (down 17%). FOX is in third place with […]

  The night’s highest-rated show was at 0.5. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

THE WEEK.  For the recently completed week ending Sunday (January 7-13, 2013), CBS pulled into first place with a preliminary 3.18 adult 18-49 rating, doubling last week’s 1.58 rating.  Two hours this week were unusual, non-recurring events (NFL playoff overrun on Saturday from 8-9 pm and Sunday 7-8 pm, at an 11.6 and 12.4 adjusted fast national […]

  NBC returned with new episodes and was dominant once again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

Valentine’s Day didn’t heart network television, especially early in the evening. ABC:  About the best that can be said about the 1.3 debut of ZERO HOUR is that it edged out NBC and CW for 3rd place in the hour.  It’s a terrible start for a densely-plotted, serialized show that’s unlikely to lure many viewers […]