OLYMPICS:  The WINTER OLYMPICS OPENING CEREMONIES had a preliminary 8.6 rating in 18-49s.  That was up 2.4 from the non-medal events aired on Thursday, but down 0.8 from the 2010 Vancouver Opening Ceremonies.  (And for those with a long-range point of view, up 2.1 from the 2006 Opening Ceremonies from Turin.) OTHER NETWORKS:  As […]

  Some major returns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  […]

  There were so many preemptions in local markets for NFL preseason games last night that it’s pointless to try and gauge the ratings at this point.  The numbers below are presented for the record, and we’ll take a closer look this afternoon once adjusted ratings are available. DEMOGRAPHIC DETAIL The chart above goes beyond […]

An ugly night all around. NBC:  AMERICA’S GOT TALENT has come crashing down this week, and last night hit a season low 1.9.  None of this will matter in 2 weeks when the Olympics start, of course, but the show may need some rejuvenation next season.  The rest of NBC’s night was reruns, nothing above […]

  THE VOICE took a hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  THE GOOD PLACE had a good exit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  A downward trend swept most of the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

    The question, as it is every summer:  will the viewers come back in the fall? ABC:  DUETS got off to a bad start last week, and despite little competition, it was down to a 1.5 in its second installment.  ROOKIE BLUE was even with last week at 1.4, but that was 2d place […]