A bad night for almost everyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  THE BACHELORETTE topped THE VOICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  A dull summer Friday for viewers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

    One-third of last year’s viewers have left.   FOX:  The next-to-last AMERICAN IDOL of the season, airing against repeats on every other network, scored a 4.2, which gave FOX the nightly win but was down a whopping 2.2 rating points from last year’s parallel show.  GLEE‘s season finale, given that mighty lead-in, earned […]

  BH90210 plunged. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

> The excitement of Premiere Week is over, and shows are settling into their “real” numbers. FOX: The small decline for NEW GIRL (which had another charming episode last night–the show has found its creative groove with remarkable speed) isn’t serious.  What may concern FOX, though, is that they promoted last night’s extremely earnest episode […]

> For one network, a night that moved in the wrong direction. FOX:  Does FOX have to start worrying about X FACTOR?  The show seemed to make its way through the wave of baseball-related preemptions and reschedulings very smoothly, but this week has been troubling.  Both Wednesday and last night, the show has hit season […]

  DANCING WITH THE STARS had a mild bump in its season premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]