Not all season finales are created equal. NBC:  THE OFFICE and PARKS & RECREATION aired their season finales last night to no viewer excitement whatsoever:  Office was slightly down from the previous week to 2.2 (0.1 above its all-time low), and Parks was an even 1.7.  The newly-renewed COMMUNITY and 30 ROCK were respectively at […]

  The holiday drought of original programming continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> Everyone was down, as the new season started to settle in on itself–but some were down more than others. ABC:  MODERN FAMILY is doing quite spectacularly, more than 20% above last season’s average.  The results in other timeslots were more mixed.  SUBURGATORY had a very nice debut at 8:30 (again, kudos to ABC Marketing […]

  A steady return for BACHELOR IN PARADISE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> The fairy tale continues for one of this season’s new arrivals. ABC:  The back order for ONCE UPON A TIME should be arriving any minute.  The fantasy soap has clearly found an audience sweet spot, and even with what will probably be the season’s strongest Simpsons as competition (not to mention NBC’s football and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS FRIDAY CABLE & […]

> Whatever America is doing early in this holiday season, it’s not watching network television. NBC:  The network attempted to help GRIMM in its return after a 3-week hiatus by giving it a showcase Thursday night run, but its 1.6 rating didn’t suggest bubbling fan interest (and may prefigure an ugly score in its timeslot […]

> America is willing to follow FOX behind bars. FOX:  The 2-hour launch of ALCATRAZ went very well, with a solid 3.3 that held throughout the broadcast.  That put the network squarely in 2d place for the night behind CBS’s blockbuster line-up.  If the show can manage not to collapse the way Terra Nova did, […]