Things aren’t getting easier for ONCE UPON A TIME. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  In final numbers, both THE BACHELORETTE and MISTRESSES gained 0.1, but on FOX, 24 lost 0.1, putting it farther behind its MASTERCHEF lead-in.  The CBS MIKE & MOLLY rerun also slipped 0.1. MONDAY CABLE:  As detailed in today’s WORLD CUP SKEDBALL, the highest-rated show of the day by far, on either broadcast […]

  On a Sunday night full of original sweeps programming, no network show topped a 1.3 rating. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  Lots of live events will likely mean lots of adjustments in final ratings tomorrow. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  There wasn’t much good news for anyone last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Dancing beats singing. ABC:  The summer isn’t off to a great start, with the hugely-hyped premiere of DUETS–more of a variety show than a competition in its first episode– failing to spark much viewer interest and landing at a 1.7.  That wasn’t far ahead of the reruns on CBS and NBC (and behind Big […]

  A drop for the WORLD SERIES. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  NETWORK UPDATE:  FOX’s Utah vs. USC COLLEGE FOOTBALL game rose 0.2 to 1.0, while ABC’s Ohio State vs. Rutgers game stayed at 1.6.  48 HOURS also gained 0.1. Broadcast Official Nationals Program Ratings Chart   ‘ CABLE HIGHLIGHTS:  This being a fall Saturday, 6 of the day’s Top 10 were COLLEGE FOOTBALL (topped by […]