A night of entrances and exits. ABC:  The Spring premiere of DANCING WITH THE STARS hit a season high 3.1, but that was down 0.4 from last year’s spring launch (even though that one had to face The Voice, as did this season’s fall cycle).  Despite the better lead-in, CASTLE was down a tick […]

  Most Americans relaxed after their turkey by watching a pigskin. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

    The question, as it is every summer:  will the viewers come back in the fall? ABC:  DUETS got off to a bad start last week, and despite little competition, it was down to a 1.5 in its second installment.  ROOKIE BLUE was even with last week at 1.4, but that was 2d place […]

Thursday ratings.  The broadcast networks totaled a 3.4 rating with adults 18-49 last night, almost exactly the 3.3 rating from Independence Day 2012 (on a Wednesday night).  NBC won the little-viewed night and was up 13% from July 4 last year.  Although Macy’s 4th of July Fireworks Spectacular was higher rated last year (1.8 rating […]

  The bombs burst in midair for NBC on July 4th. NBC:  There are fireworks, and then there is the MACY’S 4TH OF JULY SPECTACULAR, by far the highest rated show of the night with a 1.7 (although that was down from 2.1 last year).  The 2d highest?  A rerun of the same show the […]

  AFTERNOON UPDATE:  The HOW I MET YOUR MOTHER finale climbed an extra 0.1 in final numbers and the FRIENDS WITH BETTER LIVES lost 0.1, but the ugly numbers for the latter were in the quarter hours, where MOTHER had a 6.0 from 8:45PM-9PM, and then fell more than half to 2.8 when BETTER LIVES […]

  The Round of 16 put the NCAA TOURNAMENT into gear. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Another night for none of the networks to feel good about. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]