MAGNUM PI returned to the air. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  The new season’s Wednesdays are starting to fall into place. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Not a lot of support for scripted programming. ABC:  The Alphabet took the night, winning each hour with its unscripted trio of SHARK TANK (2.0, the highest rated show of the night), PRIMETIME (1.6) and 20/20 (1.4). CBS:  Some of last week’s bump from the elimination of Made In Jersey dissipated, and after a 0.8 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  THE VOICE had a subdued finale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  BROADCAST FINALS:  The NFL PLAYOFFS were of course dominant, with FOX’s afternoon game at 6.96 and NBC’s primetime game at 5.53.  CW aired a new WORLD’S FUNNIEST ANIMALS at 0.07.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE BASKETBALL was at 0.38/0.26/0.15/0.12/0.11 on ESPN, and 0.14/0.09/0.04/0.02 on ESPN2.  On USA, PREMIER […]

  CBS’s experiment with a May sweeps miniseries didn’t start well. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  THE ODD COUPLE returned to be CBS’s Monday weak link. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]