> Question for the class:  are the travails of AMERICAN IDOL and THE X FACTOR good or bad for NBC’s THE VOICE?  Discuss among yourselves for the next 4 days. FOX:  It’s becoming a familiar song:  Idol easily wins the night for FOX, dominates its hour… but at a substantially lower level than it has […]

Monday preliminary broadcast ratings:

  BH90210 had another dip. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  FOX’s X Factor problem is becoming a crisis. FOX:  THE X FACTOR fell another 0.3 from last week’s lackluster premiere to a series-low 1.9–and that’s before the regular season competition has even shown up.  It’s down a horrific 1.6 from the parallel night last season.  From 9-10PM, reruns of the DADS and BROOKLYN NINE-NINE […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  There was good news last night for ABC, none (again) for FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Wednesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  A lead-in from THE VOICE always helps. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  With 3 nights left in the broadcast season, an evening light on finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]